Top 5 Personalization Apps Performance in Portugal Q4 2023

During the fourth quarter of 2023, the top 5 personalization apps in Portugal demonstrated varying trends in weekly downloads, active users, and revenue. Here's an overview based on Sensor Tower data.

Advanced Security showed a notable increase in weekly downloads, starting from a modest 210 in late September and peaking at 6.1K in mid-October. Downloads dipped to below 1K in November but rebounded to 4.2K by the end of December. Active users followed a similar trend, rising from 204 in late September to 7.9K by the end of the quarter.

Magic Fluids: Fluid Wallpaper also saw significant growth in weekly downloads, with an initial surge to 4.5K in late October and a peak of 5.3K at the end of December. Active users mirrored this pattern, reaching 8.5K in the final week of the quarter.

MagicWidgets: Themepack & Icon experienced a decline in weekly downloads over the quarter, starting at 2.3K in late September and dropping to 1K by late December. Active users showed a slight decline from 6.8K to 8.1K during the same period. Revenue remained minimal, with occasional small spikes.

Launcher OS had a stable performance in weekly downloads, ranging between 1K and 1.8K throughout the quarter. Active users showed a slight increase, peaking at 5.7K in late November before settling at 5.1K by the end of December.

Zedge™ Wallpapers & Ringtones maintained a steady download rate, starting at 1.5K in late September and peaking at 2.4K by the end of December. Active users saw a consistent rise, reaching 18K in the final week. Revenue demonstrated a positive trend, increasing from $68 in late September to $198 by the end of December.

For more detailed insights and data, visit Sensor Tower.